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The Company
 


Our Mission. Your Vision.

We help companies reduce costs by implementing
strategic objectives which take their products to market quicker
and in a more efficient manner.

Every major function in an enterprise is today well supported by a leading solution except perhaps one - Marketing. Though many leading solution providers cover a lot of ground these days, the early leaders are still associated with what they were very good at - Peoplesoft with Human Resources, SAP with Financials, JDE with Manufacturing, Seibel with Sales, Ariba with Procurement, PSDI with Maintenance and i2 with Planning.

So the Chief Production Officer has a solution, as does the Chief Finance Officer as does the Chief Procurement Officer as does the Chief Human Resources Officer.

The question is, what about a Solution for the Chief Marketing Officer.
Marketing is one of the most important functions of a firm. It consumes between 4% and 30% of the revenues of a firm depending on the type of enterprise.

It is often the one function that makes the difference between success and failure. Marketing is a complex function because it cuts across the entire enterprise and right across to clients and potential customers. From demand generation activities to artwork management, to procurement to project management, from pricing to customer surveys, from content management to brand equity and more, it is a huge, complex function. Solutions In Marketing addresses this space effectively. Solutions in Marketing helps put your company vision into action with integrated sight, sound and motion!


Our Visionary
Loraine Phelps, President

Our leader, Loraine Phelps-Cushman, comes with over fifteen years of specific experience in new product development, sales and marketing. The desire for offering technology and traditional marketing under one entity started while launching email marketing for ADVO, Inc, the Nations largest targeted shared mail company.

At that time most marketing directors knew little but traditional marketing which unfortunately put the responsibility on the IT department or database division having little or no experience in external marketing.

Here’s how our clients describe her,
“Loraine has a unique talent to understand business even beyond marketing,
visualize it and in minutes begin a strategy.”

Loraine’s unending imagination, dedication, perfectionism, energy and always thinking out of the box will continue to impact her employees, peers and most importantly our clients.

   
 
Solutions in Marketing, Inc. Copyright 2000-2006 All rights reserved