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Our Mission. Your Vision.
We help companies reduce costs by implementing
strategic objectives which take their products to market
quicker
and in a more efficient manner.
Every major function
in an enterprise is today well supported by a leading
solution except perhaps one - Marketing. Though many
leading solution providers cover a lot of ground these
days, the early leaders are still associated with what
they were very good at - Peoplesoft with Human Resources,
SAP with Financials, JDE with Manufacturing, Seibel
with Sales, Ariba with Procurement, PSDI with Maintenance
and i2 with Planning.
So the Chief Production Officer has a solution, as does
the Chief Finance Officer as does the Chief Procurement
Officer as does the Chief Human Resources Officer.
The question is, what about a Solution for the Chief
Marketing Officer.
Marketing is one of the most important functions of
a firm. It consumes between 4% and 30% of the revenues
of a firm depending on the type of enterprise.
It is often the one function that makes the difference
between success and failure. Marketing is a complex
function because it cuts across the entire enterprise
and right across to clients and potential customers.
From demand generation activities to artwork management,
to procurement to project management, from pricing to
customer surveys, from content management to brand equity
and more, it is a huge, complex function. Solutions
In Marketing addresses this space effectively.Solutions
in Marketing helps put your company vision into action
with integrated sight, sound and motion!
Our Visionary
Loraine Phelps, President
Our leader, Loraine Phelps-Cushman, comes with over
fifteen years of specific experience in new product
development, sales and marketing. The desire for offering
technology and traditional marketing under one entity
started while launching email marketing for ADVO, Inc,
the Nations largest targeted shared mail company.
At that time most marketing directors knew little but
traditional marketing which unfortunately put the responsibility
on the IT department or database division having little
or no experience in external marketing.
Here’s how our clients describe
her,
“Loraine has a unique talent
to understand business even beyond marketing,
visualize it and in minutes begin a strategy.”
Loraine’s unending imagination,
dedication, perfectionism, energy and always thinking
out of the box will continue to impact her employees,
peers and most importantly our clients.
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